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Bloglines – Profile

August 26, 2004

bloglines logo.bmp
HQ: Redwood City, CA
Founded: June 2003
Management: Founded by Mark Fletcher the former CEO of ONElist, which merged with rival eGroups and was acquired by Yahoo! in 2000 for $432M and is now operating as Yahoo! Groups.
Investors: Boostrapped.
Business Model: Advertising-based revenue model and potential paid services in the future. Bloglines currently has a blog directory, blog publishing tool, and RSS feed reader.
Competitors: Feedburner, Newsgator, Kinja, Feedster, Technorati.

Dirt: With it’s latest release, Bloglines seems to have gained the mojo in this sector, but we expect several go-rounds of leap-frogging. Fletcher has already integrated functionality that the portals would respect when contemplating acquisitions, including a blog management tool and personalization.


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