Advertising in Video Games
The Times covers Massive, which has done an impressive job out of the gates getting game publishers to bundle its ad serving software. Massive claims to have 10 game partners at this point. This interest is not surprising given the collapsing economics for many game developers.
A number of adware companies are doing similar things in the game sector, however, Massive appears to have succeeded thus far in not getting labeled spyware or adware – the terms never appear in the Times’ story.
Read – A New Reality in Video Games: Advertisements (NY Times)