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Bain Capital Leads Tracelytics $5.2 Million Series A

March 26, 2012


Application performance management software as a service may not sound sexy but investors are gravitating to the space as Providence, Rhode Island-based Tracelytics announced today that they have received $5.2 million in their Series A. Leading the round was Bain Capital and they were joined by previous early investors Google Ventures, Battery Ventures, and Flybridge Capital Partners

Analyzing Web site performance is hardly a new innovation but Tracelytics is taking this a step further by offering detailed analysis of web applications by showing its customers potential issues, bottlenecks, and possible improvements. 

Tracelytics launched publicly in November 2011 and is already supporting PHP, Python, and Ruby. For those who are curious to see how it works, they are currently offering a one-month free trial. We like the aggressive approach to secure new customers and it will be interesting to see how their valuation improves when they announce their Series B. 

As with most companies, the future for Tracelytics is dependent on gaining loyal customers immediately. And they seem focused on customer acquisition as the company will be using part of its new found money to open an office in Boston, giving them a lot more tech-focused neighbors to call upon.  

But with tracing plans ranging in price from $95 to $495, a solid marketing and public relations plan should be able to drive plenty of customers to their site. 


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