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BodyBuilding.com – Profile

June 7, 2005

bodybuilding.com logo.gif
HQ: Boise, ID
Founded: 1999
Management: The company’s executive team is comprised of the DeLuca family – Ryan (CEO), Jeremy (VP), Russ (Secretary) and Bryna (Secretary). Surprisingly ‘Ripped Ryan’ DeLuca looks a tad lumpy whereas his sister ‘Bench Press Bryna’ seems to be powerfully built.
Investors: Bootstapped
Business Model: The company is the number one most visited body building site, thanks to its devotion to developing a library of content and its message boards. The company makes its money from selling suplements. BodyBuilding.com expects its 2005 sales to approach $45M, up from 2004 sales of $32M and $16M in 2003.
Competitors: Supplement Central and Body Concept.
Dirt: Right, so this doesn’t seem like a real company, but the thing makes money and is growing like it is on steroids. Bodybuilding is big business as are suplements and yet BodyBuilding.com doesn’t seem to have much in the way of competition.

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