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Sidestep – Profile

April 22, 2005

sidestep logo.gif
HQ: Santa Clara, CA
Founded: 2000
Management: Founder/CEO Brian Barth announced in April 2005 that he was stepping down in preparation for an IPO. He was previously founder/CEO of consulting firm DigiTV.
Investors: Sidestep has raised $17M to date from Trident Capital and angel investors.
Business Model: Sidestep operates a meta-search engine for travel. It searches across and aggregates data from Expedia, Orbitz, etc. and pulls in data from hotels and airlines that are not working with those companies. In contrast to those companies, which earn revenues primarily from transactions, Sidestep’s revenues are primarily derived from advertising. This makes the company a more attractive partner to airlines and hotels and to consumers. Sidestep claims more than 3M unique visitors per month. It also claims it has been profitable since 2003.
Competitors: Orbitz, Travelocity, Expedia, Cheapflights, Kayak, Qixo, Yahoo’s Farechase, Mobissimo.
Dirt: There is really nothing to stop Sidestep from becoming a major force in the sector, and we expect them to be able to attract a big hitter as their new CEO. For now, Sidestep gets about a tenth the traffic of the major sites like Expedia, however, the company has started inking traffic deals, including one with Knight-Ridder.

One Comment leave one →
  1. June 22, 2006 2:50 am

    Edmonton dominated the Carolina Hurricanes on Saturday night and the 4-0 margin in Game 6 makes it hard to imagine the Oilers not hoisting hockey’s Holy Grail above their heads in less than 48 hours. And it would not come as any shock to see defenseman Chris Pronger, who had another 31-minute night, take the honors for the Conn Smythe Trophy as the playoff MVP.

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