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Fresh Funded For Product Reviews

February 5, 2013

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Product reviews continue to be an area of focus for startups. There was news today that product review site GDGT is in talks with AOL about a purchase. Today there is news that LA-based Fresh has raised funding from Yammer founder David Sachs. The Yammer connection is via Yammer Chief Product Officer James Patterson who is a Fresh co-founder.

Fresh thinks it can do better than Amazon reviews by making them more expert. We recently purchased a pocket digital camera and read the Amazon reviews ahead of time. Some were written by experts but most were from people who didn’t know much about digital cameras. So we found that expert sites on digital cameras to be more useful.

Fresh will help product manufacturers to get products in the hands of professional reviewers. Right now it seems that Fresh has more users than products to review as they have users wait in line. We wonder how much success they will have in getting product companies to ship free products for reviews.

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