Data Protection Startups Get Their Meal Ticket
Ugly newspaper headlines can be beautiful in the eyes of startups. Take the rash of coverage of personal data intrusion. Tens of millions of credit card and social security numbers have fallen into the wrong hands in recent months. That sucks for all who own those numbers but it’s a publicity and sales windfall for data protection companies. Smart companies, like Ping Identity, which wrote a perspectives piece for CNET today, cash in on such news by providing their expertise. Data protection is already an active VC market, but we expect to see a number of new startups here clamoring to shore up leaky corporate data spigots.
View – The Red Herring of Data Protection (News.com)