Wondir – Profile
HQ: Bethesda, MD
Management: CEO, Chairman and Founder, is Matt Koll. He was the founder and CEO of Personal Library Software, which he built into the leading search technology provider to the online industry prior to its acquisition by America Online in 1998. Co-founder Laura Horn was formerly an executive at AOL and LEXIS-NEXIS.
Business Model: Free, live question and answer engine that connects people with questions to people with answers. Wondir’s business model is based on targeted, sponsored-search advertising. Wondir also farms its technology out, allowing blogs, search engines, social networks – any kind of online community – to add the Wondir question box to their own site.
Competitors: Advicenators, Answerbag, Google Answers, JetEye, Ask Jeeves (Ask.com), JustAnswer
Dirt: Do you want to know “what exercizes can i do to make my calves smaller??” OR “I love my cousin like a boyfriend what should i do?” Well… Wondir’s users can theoretically provide the answers. Because of the advent of paid search, companies like Wondir are actually quite attractive because they can serve up lots of inventory. But what makes one of these answer sites better than another? Can Wondir answer that? John Battelle has spent some time thinking about Wondir’s prospects – we respectfully point you in his direction.