Another Boost for Blog Infrastructure – FeedBurner Raises $7M
FeedBurner, the RSS enhancement and analysis company, has announced a $7 million second round of financing, led by Mobius Venture Capital and joined by new investor Sutter Hill Ventures and existing investors Portage Venture Partners and Draper Fisher Jurvetson.
Feeling Hot, Hot, Hot!
One of the biggest challenges for RSS companies at the moment is market awareness – namely, most people still have no clue what RSS is and how useful it can be. And we’re not just talking about consumers of content. Mainstream publishers have only begun to grasp the power of RSS and the threat it can pose to their advertising models if they don’t adapt. In the last year, we’ve met with numerous publishers who looked at us with genuine disinterest when we asked them about their RSS plans. They don’t know what they’re missing.
As for FeedBurner, this cash infusion will obviously help with new services and growing headcount. But, more importantly, we’re only in the first stages of the blog infrastructure build-out and this money will buy time for FeedBurner and its market to mature.
Read: The Official FeedBurner Weblog
Read: Kanoodle Hones RSS Ads – [a:c]