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Role Reversal: A Kinder, Gentler F%@!ked Company

March 24, 2005

Pud (aka Philip Kaplan), the lovable misanthrope who rode the dot-com crash to stardom by launching Fuckedcompany.com, has officially turned his frown upside down.
fuckedcompanylogo.gif
Now an AdBrite Promo Vehicle…
Loyal Schadenfreude-junkies everywhere we’re surely disappointed yesterday when Pud used his FuckedCompany email list to pimp his new Sequoia-funded start-up, AdBrite.
And we quote: “I don’t want this newsletter to be AdBrite spam, so I’m only gonna do this once. After this, it’s back to our regularly scheduled program. Here’s what you need to do: Tell everyone you know who’s in the nerd business about AdBrite. Seriously, send it to all your techie friends. And the advertiser ones too.”
From gleeful delight at the misfortune of others to earnest salesmanship and self-promotion… If you’re looking for indications that the the Bubble is back, you might want to consider Pud’s transformation.
You can read the full text of his email after the jump…
Read: Fucked Company Gives Birth To a .Com – [a:c]


FULL TEXT:
Hi,
It’s been more than two years since I’ve written an FC Sporadic. Glad to be back. A lot has happened since we’ve last spoken.
And weirdly for many of you, this is your first one ˆ- lots of new subscribers since I last sent one. To the new people: You’re probably expecting the latest F—edcompany.com news and such. Sorry to disappoint ˆ- none of that here. Just the ramblings of a dorky webmaster living in New York City.
Actually, I live in San Francisco now.
Told you stuff has changed.
(still a dork)
Btw, sorry to suck but I’m gonna censor bad words with dashes n stuff cuz of all your spam filters would probably eat this newsletter if I didn’t… (one more thing that’s changed since i last sent one∑ spam filters… has it been that long? yeah)
About 6 months ago I packed up everything, left my friends and my life in NYC and moved to San Francisco to build a new business, AdBrite.
Not sure if I should give you the story here or not… don’t want it to come across as any sort of a pitch so if you don’t give a crap what AdBrite is or how it started, skip down a few paragraphs.
AdBrite (formerly known as HttpAds and MarketBanker) was a tool I built with some buddies to allow FC visitors to buy ad space from the site with their credit cards by clicking “Your Ad Here”, easy cheesy.
It was a neat little system so we built it so other sites use it too. Before long, a few thousand sites were using it to sell ads and it was growing fast.
I knew that if I concentrated on AdBrite I could probably make a big company out of it.
But leave my cushy life in NYC? No more waking up at Noon, updating FC for an hour, and spending the rest of the day cashing FC checks and watching porn? (and spending my nights developing new and innovative ways to embarrass myself in front of women)?
It was a hard decision, but, like, I’m a man now. 29!
(ya know, i just wrote that ‘porn’ comment and thought two things. 1) my investors are probably reading this. investors? yeah. keep reading. and 2) there’s no way this thing is making it through your spam filter)
I figured if I was gonna do it, I wouldn’t do it half-assed. (i am full-assed only). WHOLE HOG as they say (actually not sure if anyone really says that).
So a few months ago I moved to San Francisco ˆ heart of the Internet biz ˆ and just took a $4 million investment from Sequoia Capital (the same VC rockstars who invested early in Google, Yahoo, Oracle, Cisco, Apple, and more).
Yes, I did.
Seriously.
(and sorry about all the parenthesis..)
I know I know…I spent the last 4 years of my life making fun of dot-com companies… but all the while I’d secretly look at the successes and think, “crap, I coulda done that” or worse yet, “i came up with that idea 2 years ago. dang.”
So with AdBrite, “I’m gonna do this before anyone else does”.
I don’t want this newsletter to be AdBrite spam, so I’m only gonna do this once. After this, it’s back to our regularly scheduled program.
Here’s what you need to do: Tell everyone you know who’s in the nerd business about AdBrite. Seriously, send it to all your techie friends. And the advertiser ones too. If you run a website, use AdBrite:
http://www.adbrite.com/mb/?spid=22
The bigger AdBrite gets, the more interesting these newsletters are gonna get. Where else do you see a VC-funded CEO writing this kinda stuff? (i still insist my title be “pud”…we’ll see how that goes).
This wasn’t too spammy was it?
Reply and let me know. I’ll read every reply (especially if it contains salacious pictures. wink wink. can i still write that?)
Rock on,
Pud

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