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G2 Switchworks – Profile

March 3, 2005

g2 logo.gif
HQ: Chicago, IL
Founded: April 2004
Management: It’s an Orbitz reunion. President & CEO is Alex Zoghlin was employee #1 at Orbitz, where he was CTO from 2000-2003. Prior to that he ran a Web development firm – Neoglyphics – and he was on the original Mosaic development group. Also at Orbitz were G2’s VP of BD, head of development, VP ofArchitecture, and CTO.
Investors: Company raised a $10M Series A co-led by Norwest Venture Partners and Texas Pacific Group’s TPG Ventures
Business Model: Anyone who has ever looked behind the counter to gaze at the pre-DOS screens at the airport or travel agent knows that there is room for innovation. In contrast to consumer-facing Orbitz, G2 focuses on bringing efficiency to travel pros. G2 claims that it can save travel sellers between $3 and $11 per ticket compared to legacy channels. G2 is currently booking passenger reservations from five major airlines – American, Continental, Delta, Northwest, and US Airways and G2 says it will soon be able to process reservations for six others including Alaska, America West, United and several low-cost airlines. Additionally, G2 claims that 2 of the top 5 travel agencies are customers.
Competitors: Amadeus, Galileo (Cendant).
Dirt: Orbitz (Cendent-owned) is seeking an injunction to bar G2 and the employees from competing against Orbitz and it claims that G2 management stole trade secrets when they left Orbitz. The latest $10M round is as much as anything a sign of solidarity that VCs will stand behind G2 in this law suit. We couldn’t follow how Orbitz could accuse G2 of competing against it when they are in separate markets, but then we realized that G2 has another Cendent travel company – Galileo – straight in its cross-hairs. We wish G2 well against this bully.

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3 Comments leave one →
  1. June 2, 2006 5:40 am

    http://clubmikayla.com/wwwboard/messages/20528.htm complimentwhosewondered

  2. June 20, 2006 10:11 pm

    Edmonton dominated the Carolina Hurricanes on Saturday night and the 4-0 margin in Game 6 makes it hard to imagine the Oilers not hoisting hockey’s Holy Grail above their heads in less than 48 hours. And it would not come as any shock to see defenseman Chris Pronger, who had another 31-minute night, take the honors for the Conn Smythe Trophy as the playoff MVP.

  3. June 21, 2006 5:59 pm

    Edmonton dominated the Carolina Hurricanes on Saturday night and the 4-0 margin in Game 6 makes it hard to imagine the Oilers not hoisting hockey’s Holy Grail above their heads in less than 48 hours. And it would not come as any shock to see defenseman Chris Pronger, who had another 31-minute night, take the honors for the Conn Smythe Trophy as the playoff MVP.

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