Turning Up The Heat On iBiquity
The Washington Post profiles iBiquity, describing the company as being in an extremely hot seat. iBiquity was founded 15 years ago, and has raised more than $135M, and that doesn’t count the years and cash that the company burned through when it was incubated by Lucent and Westinghouse. iBiquity has raised what it calls the final round – $20M – and it’s now finally bringing its digital radio products to market. We wouldn’t want to be part of the management team if the products don’t get early traction. We also are not convinced that iBiquity’s products will take off as quickly as those of XM and Sirius. Say what you will about VCs’ short timelines, iBiquity’s corporate partners have done the company a disservice by giving it so long to get its products to market. Such companies can develop an unhealthy, wait-and-see culture.
Read – IBiquity Digital’s Make-or-Break Point Approaches (Washington Post)
Read – iBiquity Profile (The a:c)