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Talisma – Profile

February 2, 2005

HQ: Bellevue, WA. The company was founded in India and its merger partner Pivotal was founded in Vancouver BC.
Founded: 2000. In October 2003, Talisma was reborn when publicly traded Pivotal Corp. was acquired by Oak Investment Partners for $48M in cash and merged with Talisma.
Management: CEO is Dan Vetras who was president and CEO at Captura Software, acquired by Concur Software.
Investors: In February 2005, Talisma raised $7.07M in Series AA led by Oak Investment Partners, SeaPoint Ventures, and retired Microsoft super exec Paul Maritz.
Business Model: Sells Web-based CRM suite that includes email management, prospect management, marketing campaign management and B2B chat capabilities. Talisma acquired eAssist in September 2004. Company claims it made $18M in 2004 and it expects to do $25M in 2005.
Competitors: eGain Communications, Kana, and RightNow Technologies.
Dirt: Due to the merger with Pivotal and lengthy startup in India, the company is much more mature than its Series AA $7M investment would let you to believe. Company’s software is getting great reviews. We expect Talisma to become one of the success stories in enterprise software this year. The company grew organically out of Bangalore so development costs are low from the get-go.


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