HQ: Reston, VA
Management: Founders are Euro-Interneters. CEO is Magid Abraham. Prior to co-founding comScore, Dr. Abraham was founder and CEO of CRM firm Paragren Technologies. He was also President of research company Information Resources. His co-founder & Chairman is Gian M. Fulgoni who was president and CEO of Information Resources.
Investors: Company has raised $88M over 5 rounds from Rembrandt Venture Partners, Institutional Venture Partners, Adams Street Partners, vSpring Capital , Lehman Brothers Venture Fund, Flatiron Partners , Accel Partners.
Business Model: Company sells consulting services & a database of in-depth reports and surveys about consumer behavior on the Internet. Using a global panel of 2M consumers, comScore monitors everything from what people are buying online to the Web habits of demographic groups.
Competitors: Jupiter Research, Nielsen//NetRatings, Relevant Knowledge, eMarketer, Forrester Research, IDC.
Dirt: comScore has been living a privileged existence and rumors are that it is on the IPO fast track. The company built up slowly at the right time, taking advantage of the bubble which flattened competitors in the space. The company’s jewel – its data capture application – has come under threat from academics and spyware application scanners who have labeled the application spyware. If the company looses this battle it is screwed.