Online Ad Mo
MediaPost reports a Deutsche Bank study that advertisers plan to increase their online spend by 30% this year. But given other fantastic ROI metrics from Doubleclick, we wouldn’t be surprised to see the market blow past the 30% market. There is no way to hold back from being bullish about this market.
Read – DoubleClick: Search Engine Marketing ROI Soared In December(Media Post)
Read – Deutsche Bank: Online Ad Spend Could Grow By 30 Percent In 2005 (Media Post)