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Ludicorp – Profile

November 4, 2004

HQ: Vancouver, BC
Founded: 2002
Management: CEO is Stewart Butterfield, a Web developer/designer type. Advisory Board includes Cory Doctorow and Clay Shirky, both of whom provide blog/geek cred.
Investors: Looks like a bootstrapping situation for now.
Business Model: According to its site, the company’s goal is “to kick ass.” First product is Flickr, a Web-based sharing community for photos. The interface gets solid reviews and the basic service is free. Pro version is also available – for a price. Integrates with LiveJournal, Blogger, Moveable Type, Typepad, and other major blogging software. Also integrates social networking functions into the site so users can buddy-up to each other.
Competitors: Webshots (purchased by CNET), Picasa (purchased by Google)

Dirt: As you can see from its competitors, Flickr could be acquisition bait. Photo sharing is a sleeper business that the original online photo sites like Shutterfly and Ofoto largely missed. Blogging has helped to fuel the market – and Ludicorp wisely made its service very blog-compatible.


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