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CinemaNow – Profile

September 15, 2004

HQ: Marina Del Ray, CA
Founded: 1999
Management:CEO is Curt Mavis, who has movie-star idol looks but only a year of President-level experience at 7th Level.
Investors: $11M in Series D Round Menlo Ventures (Lead), Cisco Systems, Lions Gate Entertainment. Microsoft and Blockbuster are also investors.
Business Model: IP-based video on demand. Company has a variety of payment options: rent, buy, and levels of subscription. distribution agreements with Disney, Fox, Lions Gate, MGM, Miramax, Warner Bros. and now Sony. Company also licenses its technology for international use.
Competitors: MovieLink and Starz Encore, Akimbo Systems, plus services in the works from Netflix.
Dirt: CinemaNow has been around so benefits from moving through painful licensing negotiations with studios. However, it does not have its its consumer offer nor marketing outreach nearly as tight as does Netflix. The assortment of pricing options is fine for early adopters but will confuse the hell out of others.


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