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ExactTarget – Profile

September 13, 2004

exacttarget logo.bmp
HQ: Indianapolis, IN
Founded: December 2000
Management: 3 co-founders are green.
Investors: Company was bootstrapped to profitability and two years of consecutive triple-digit growth. $10.5M Series A from Insight Venture Partners in July 2004.
Business Model: Software and services for permission-based email marketing sold to corporations, agencies, and direct marketers.
Competitors: Topica , Focalex, Digital Impact, and Responsys.
Dirt: Hardly big casino complexity and difficult to differentiate, but corporations need permission-based email and are finding it tough to do in-house. It should be a big market in the near-term but will doubtlessly flatten out to a commodity business – good thing they are based in low-overhead Indiana.

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