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AllConnect – Profile

September 8, 2004

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HQ: Atlanta, GA
Founded: 1998
Management: Mark Miller has joined as Chairman and CEO. He was most recently President and COO of the insidious credit rating firm Equifax.
Investors: In August 2004, Maveron lead a $10M investment with Nth Power, Covestco-Seteura, and Southeast Interactive Technology Funds (no web sites). In June 2000, Allconnect closed on a $13M Series B round of funding.
Business Model: The transaction takes place at the crucial point when home-owners are moving and need to sign-up for their utility services. AllConnect’s partners – primarily gas companies like Duke Energy – upsell their customers to other utility vendors. AllConnect is the middleman and gives a spiff to the utility that brings in prospects and gets bounties from utilities that get prospects. Not much technology here – just old-boy relationships with utilities together with old-school phone hustling. Turn that cold call into a warm call…
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The Clever Ruse Schematic
Competitors: Moving.
Dirt: Since the inception of the do-not-call lists, telemarketers have been desperate for ways to get around the law. AllConnect has discovered a formula – telemarket to people who have made inbound calls. Evil geniuses.

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