Ryze – Profile
HQ: San Francisco
Founded: September 2001
Management: CEO and founder is Adrian Scott. He is a tech academic who was heavy into VRML and was an early investor in Napster. Scott is also an author of Internet books such as World Wide Web Unleashed.
Investors: Bootstrapped and currently turning away investors. You go, girl!
Business Model: Ryze brings in revenue through three streams: Gold pass subscriptions that offer advanced search capabilities and privacy levels for $9.95 per month; classified feature ads, which cost $9.95 per month; and networking events. Without the Gold pass, the site is not very useful. Ryze appears to live and die from its geek management – functionality gets solid reviews but the marketing image is woeful. The company is currently profitable with about 50K members.
Competitors: Linked-in, eCademy, ZeroDegrees, Monster.com Networking, Always-on, Spoke Software, Tribe.net, and MySpace.
Dirt: On the marketing front, Ryze has overcome a Google rankings handicap – they now come up higher than Ryze the professional wrestler – a 6-foot-10 Korean monster.