Skip to content
Advertisements

Summer Reading

August 13, 2004

Local Seattle VCs Richard Tong and John Zagula at Ignition (otherwise known as the Microsoft Retirees Investment Club) have launched a new book in the thin VC book genre. Why so thin? Because manly VCs like Art Rock and Vinod Khosla don’t write advice books – they build huge companies. Nobody wants to read advice books from guys who slipped into cushy VC jobs and would rather pen silly books than build huge companies. So this is what these guys have been doing with their time since the market cratered.
TheMarketingPlaybook.jpg
The pen is mightier…
than the term sheet

Full disclosure: we haven’t read the book for the reasons described above. We are happy to eat crow if it is, in fact, worthwhile.
View – MarketingPlaybook.com

Advertisements

Comments are closed.

%d bloggers like this: