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Technorati – Profile

July 6, 2004

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HQ: San Francisco, CA
Investors: August Capital, but reps from Draper Fisher Jurvetson and Hummer Winblad sit on the board.
Management: CEO is Dave Sifry, a true Linux jockey. Blog superstar Joi Ito is a VP.
Business Model: No evidence of a money making model… yet. If blogs are as significant as everyone says they are, then sites like Technorati hint at an eventual value proposition. By monitoring and making sense of the burgeoning numbers of blogs, Technorati may eventually be able to extract information that will be of use to both researchers and marketers. Think of it as real-time trend-watching. On the positioning front, look for Technorati to promote itself as a platform rather than a destination site.
Competitors: Given the shifting nature of this space, there are lots of companies which will eventually overlap – if they don’t already. Blogdex, Daypop, Kinja, etc.

Dirt: The company recently closed a Series A with August Capital and is putting the money to good use by building out its team. Andrew Anker, an August partner who just left to join Six Apart, the blog software company, probably had his hands on this investment. To this stage, Technorati has been working with outside business development consultants (former CNET execs now calling themselves BlackInc Ventures) to fine tune its business. Also, site is painfully slow – needs a new IT guy.
##NEWS UPDATE — 07.26.04
##NEWS UPDATE — 08.24.04


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